Colorado Bears Football Team
Project Title: Branding the Colorado Bears – Fictional High School Football Team
Role: Graphic Designer
My Role:
This school project challenges me to create the full visual identity of a fictional High School football team – the Colorado Bears. The goal is to bring this made-up team to life through skillful-level branding and design assets that reflect the pride, tradition, and intensity that is shown by a football team.
As the Graphic Designer, I will develop the team’s visual language, including logos, uniforms, and other marketing materials. I am encouraged to take inspiration from real-world programs while adding a unique and creative twist to make the Colorado Bears feel authentic, competitive, and bold.
Target Audiences:
Fans & Students – The designs should spark school spirit and excitement around the Bears.
Class & Instructor – The final product should demonstrate thoughtful branding and solid design principles.
Creative Direction:
Team Name: Colorado Bears
Imagery & Themes: Grit, strength, resilience, wild nature, Rocky Mountain pride
Tone: Bold, competitive, modern — with a nod to tradition
Colors: Red, Blue, Yellow, White (Colorado State Flag Colors)
Mascot Concept : A fierce bear rooted in Colorado wildlife culture
Deliverables:
Primary Logo – Full-color version, black-and-white version, and scalable formats
Wordmark – Stylized “Colorado Bears” type treatment
Uniform Mockups – Home, away, and alternate jersey designs
Helmet Design – Logo placement, color schemes
Merchandise Mockups – Hoodies, hats, or fan gear
Tools & Skills Needed:
Adobe Photoshop, Illustrator, or similar design tools
Basic mockup templates (for uniforms, social posts, or apparel)
Success Criteria:
Attention to detail in design choices (colors, type, layout)
Positive reception from classmates, instructor, and potential peer review
