Colorado Bears Football Team

Project Title: Branding the Colorado Bears – Fictional College Football Team
Role: Graphic Designer

My Role:

This project challenges me to create the full visual identity of a fictional football team – the Colorado Bears. The goal is to bring this made-up team to life through professional-level branding and design assets that reflect the pride, tradition, and intensity that is shown by a college football team.

As the Graphic Designer, I will develop the team’s visual language, including logos, uniforms, and other marketing materials. I am encouraged to take inspiration from real-world programs while adding a unique and creative twist to make the Colorado Bears feel authentic, competitive, and bold.

Target Audiences:

Fans & Students – The designs should spark school spirit and excitement around the Bears.
Recruits & Athletes – Graphics should help "sell" the team as a serious, elite program.
Media & Press – Logos and visuals must be clean and clear enough for digital and print use.
Class & Instructor – The final product should demonstrate thoughtful branding and solid design principles.

Creative Direction:

Team Name: Colorado Bears
Imagery & Themes: Grit, strength, resilience, wild nature, Rocky Mountain pride
Tone: Bold, competitive, modern — with a nod to tradition
Colors: Red, Blue, Yellow, White (Colorado State Flag Colors)
Mascot Concept : A fierce bear rooted in Colorado wildlife culture

Deliverables:

Primary Logo – Full-color version, black-and-white version, and scalable formats
Wordmark – Stylized “Colorado Bears” type treatment
Uniform Mockups – Home, away, and alternate jersey designs
Helmet Design – Logo placement, color schemes
Merchandise Mockups – Hoodies, hats, or fan gear